OKRs: Align Focus and Outcomes
An effective Objective feels motivating and directional, not tactical. “Delight new users with instant value” beats “Improve onboarding tooltips.” Keep it short, memorable, and energizing enough that a team can rally around it during tough weeks.
OKRs: Align Focus and Outcomes
Key Results quantify success. Use rates, counts, or percentages tied to behaviors or outcomes. Avoid vanity metrics. If a stranger can verify progress from your Key Results alone, you’ve chosen something clear, auditable, and meaningfully tied to impact.